The Sears Four-Square
From 1908–1940, Sears, Roebuck and Co. sold about 70,000 - 75,000 homes through their mail-order Modern Homes program. Over that time Sears designed 447 different housing styles. Our SEARS four-square is a quintessential single-family home of the era, a three-bedroom design with an open floor plan that lives large for its compact size.
Sears was not an innovative home designer. Sears was instead a very able follower of popular home designs but with the added advantage of modifying houses and hardware according to buyer tastes. Customers of Sear’s Modern Home program had the freedom to build their own dream houses, and Sears helped realize these dreams through quality custom design and favorable financing. At GMF+ we are able to customize traditional architectural designs for individual home owners.